Work for Old El Paso

Creative concept

Burrito bouquet 💐

The brief: create a boundary-pushing asset to celebrate the beginning of British Summer Time while promoting various hero Old El Paso products.

Contribution to asset

Ideated and pitched planned reactive concept

Wrote the creative brief – for food stylist and shoot day

Contributed to the Instagram caption copy

Fajita night with my family

Talent-led video asset in collaboration with Gemma Alster

The brief: tap into family mealtime realness while spotlighting Old El Paso’s best-selling meal kits.

Contribution to asset

Ideated and pitched talent-led asset

Helped write talent brief which was sent to influencer

Mexican Mother’s Day menu

A creative Instagram carousel featuring static imagery.

The brief: tap into Mother’s Day in a creative way while simultaneously marketing Old El Paso products as versatile/ worth their price tag.

Contribution to asset

Ideated and pitched planned reactive concept

Contributed to copy: ‘Mexican Mother’s Day Menu’

Selected various Old El Paso recipes and products to hero

Airdrop Fajita Friday 🌯

A lo-fi video asset tapping into a relatable, trending social format.

The brief: create a simple social post using pre-existing imagery. Broaden consumers’ ideas of what Mexican else food can be.

Contribution to asset

Ideated and pitched planned trending concept

Wrote copy ‘Add to meal plan’ and ‘Dinner tonight, sorted’.

Selected imagery to feature.